![]() ![]() Never underestimate the appeal of fast cars and rich people.”ĭrive to Survive’s impact is undeniable. Never underestimate the appeal of fast cars and rich people.” “It’s primarily European and with all the money, glitz and glamour… I think that appeals to American viewers. “F1 has this kind of exotic feel to it,” adds Moritz. The “Man on Fire” episode in season three – when Romain Grosjean’s car dramatically bursts into flames in Bahrain – is rated the most popular episode, according to IMDB. Cards fell favourably too: the Covid pandemic meant more people were stuck at home browsing and streaming online, while the 2021 title battle for the ages between Hamilton and Max Verstappen engaged a wider range of people too. F1’s audience for live races has skyrocketed to above one million per race. Since the show’s first season in 2019, the viewership has increased by more than 350,000. ![]() The growth of the series, year-on-year, has been staggering. I think Drive to Survive provided an entry point for American fans into the sport.” When you haven’t followed a sport your entire life, it can be hard to jump into a sport as an adult. And I do think F1 was ahead of the curve in terms of taking a sport that Americans didn’t know or care a ton about and getting them to care. “Going behind the scenes is exciting for fans. ![]()
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